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Monetization could be a consideration too. Do they want the feature to generate revenue? For example, a premium feature for advanced reviews or a subscription-based movie library.

They might also want to know about design aspects. Should the feature have a user interface designed, or do they just need the functionality backend? Do they have any UI/UX guidelines that need to be followed? jex movie website link

Another angle is mobile compatibility. If the site is responsive, the feature should adapt to different screen sizes. If they're planning to release a mobile version, the feature should support a good mobile experience. Monetization could be a consideration too